How Cognizant Outreach was Born?

At the Social Media Summit 2011, it was interesting to know how the Cognizant (CTS) Social Outreach wing was born. Ms. Archana Raghuram, Head of CSR at CTS, told how the story started about five years back. The management decided to have internal blogs for CTS employees. The employees could write about anything under the sky. The blog named Channel -1 (is the name rite?) was nicknamed the "Virtual Water Cooler" at CTS. Remember how we exchange gossip and good news near the real water cooler in our offices.

Reading the blog posts, CTS management was amazed to know the amount of social work and volunteering that employees of CTS were engaged in. Employees were helping a boy selling samosas to pursue engineering as he scored very high marks. They were helping a old age home with goodies. If more finance and administrative support was given to this socially conscious employee pool they can do wonders and expand their horizons. As a result of this thought, the CTS Outreach was born. Now the Outreach wing has grown and a competition between 12 internal groups for the best social program is going on. They also have an internal Twitter platform C-weets. Great going indeed.

Blogologues - Entertainment at its Best at SMSin2011

The play by Blogologues was a fitting finale to the Social Media Summit 2011. Trendy songs, different styles of dance, awesome expressions, rib tickling dialogues, commonsense,  live music with real instruments, good pace, and great editing. What else do the audience need to keep laughing throughout the play and give a standing ovation in the end?

Lines like," Frankly Speaking, Arnab Goswami is the only one speaking." were funny. Because Twitter has "Followers" it was termed a bit communist. And they took a dig at Facebook "Likes" too. But the debate turns into a friendship when Google+ wants to join them! And throw in a bit of Mr. Bean antics, Poonam Pandey, Shiv Sena strikes, love, and philosophy, and you have an enchanting drama!

The Great Indian Blogologues is a collabration between StrayFactory and IndiBlogger. Indiblogger is a network of  21,000 Indian bloggers from all over the world. StrayFactory is a theatre group that adapts blog posts written by Indibloggers to the stage.  

Mathivanan Rajendran, the lead guy at StrayFactory, told that Blogologues either do a Blog Stich ( combining two or more related blog posts), Blog Flesh (add creative spins to a blog post), or Blog Bricks( combine acting with mime or more).

Social Media Summit ~ SMSin2011

Social Media Summit 2011( 4 - 5th Nov) - AIKYA Will Display Products

Social Media is no more a buzz word in India. It is now the most crucial word for businesses that look forward to secure their Business Communication's future. SMSin2011 is a 2 day International event organized by EchoVme in collaboration with M.O.P Vaishnav College (Department of Commerce).

The growth phase of Social Media is augmenting rapidly as we see more than 200% usage of Social Networking Sites year on year since 2004. India has emerged as one of the leading Internet user in the world and Forrester estimates that India will soon be the 3rd largest Internet using country in the world.

Social Media Summit 2011 is a forum for some of the top marketers, entrepreneurs and businesses in the country to congregate and learn the scope of Social Media from experts that will help them get the sharpest edge. So, AIKYA felt that SMSin2011 will be a good event to showcase their products and spread awareness about service to special kids. Thanks to  EchoVme, Sorav Jain, and MOP Vaishnav College for their cooperation.

Venue | Date : MOP Vaishnav College for Women   | 4-5th November 2011

Click here to read  the Agenda (Speakers, Topic, Time) of the Social Media Summit.