Saturday, May 1, 2010
The Story Of Blue Denim Jeans
In 1853, Levi Strauss was running a successful dry goods business in San Francisco, USA. At the same time a lot of gold mines were discovered in San Francisco and the scenario was aptly called the "California Gold Rush".
Due to a population rush to these goldmines, lot of businesses moved to San Francisco and the city was growing very wealthy. Levi wanted to take advantage of the large working crowd in the gold mines and was wondering what he could sell them.
Levi found out that there was not a big market for tents and car covers and so he designed "overalls" out of the thick and rugged tent cloths. He felt that the clothing will protect mine workers who worked close to mother earth. Soon, the blue waist overalls became a huge hit and denim cloth replaced tent canvas. In 1890, the lot number 501 was used to represent Levi overalls and metal buttons were fixed to it to improve longevity!
In 1960s, the denim overall was rechristened as Jeans(blue in French). So, that's the story of the blue Denim Levi Jeans!
PS: We seem to hype a lot of other stuff such as buffet and pizzas.
Friday Buffet - Can be left over food from the whole week.
Pizza - was a bread used to test the hotness of an oven or furnace!