Saturday, June 3, 2023

Interview with Read 'n' Rejoice Library Founder Sasikala

Sasikala started the Read ‘n’ Rejoice library on 19th Feb 2016. Let us hear about her entrepreneurial journey of establishing and running a library and how she overcomes challenges. 



When did you decide that you wanted to start a lending library?

I couldn’t find a suitable job after a career break of 4 years. So, I contemplated the idea of a startup. But I was firm that it should be helpful to society. As books were my passion, I decided to start a library and a Kids’ Activity Club.

What are the different steps you took to start the library?

We did a survey of our apartment residents to check their interest level. I spoke to a couple of other libraries to understand the feasibility. After I decided to start the Read ‘n’ Rejoice library, I found a suitable location in Medavakkam. I got the Ministry of Micro, Small, and Medium Enterprises (MSME) registration done. I procured books from different sources. Then we did website development and hosting, marketing, and more. 

We now have 1400+ members registered with the library and around 430 active members.  We have 9500 books. We cover the books with lamination sheets and our staff are trained to clean and arrange them properly at regular intervals.



What was the first set of books you bought for the library? What are the fast-moving books now in English and Tamil?

The first set of books we bought were Enid Blyton’s Famous Five and Secret Seven series followed by Kalki novels. Geronimo Stilton, Percy Jackson, and Wimpy Kid are fast-moving children’s books. In Tamil, Kalki, Balakumaran, and Sandilyan novels are fast-moving.

How did your reading habit help you in making the library flourish?

Many members who join the library have no idea about books. They need suggestions that suits their interest. As I read books from different genres, I am able to guide them. I also send regular book suggestions to members, and conduct books clubs that help them to choose the books.

What are the advantages of being a member of Read ‘n’ Rejoice library?

Read ‘n’ Rejoice members get regular updates on the latest books that are added to the library and book suggestions. Books are delivered to their home if they opt for it. They can participate in the activities and contests conducted by us.  

We conduct phonics, cursive writing, and robotics classes at the library. We also conduct story sessions, science workshops, book clubs, public speaking, storytelling and quiz contests.



What are the hurdles you face from online memberships?

The main hurdle is getting delivery boys, who keep changing. The next challenge is that at least 25% of the overall librarian’s effort is spent on packing the books, preparing the list for delivery, and arranging the returned books. It involves cost and effort.

What inputs do you get from the readers and how do you change your work or purchase based on those?

We get book suggestions from members. We read the Goodreads website reviews for the suggested books. Then we check the availability. If the books are available at a reasonable price, we procure them immediately.



How does your family help in running the library?

My husband helps me in website updates and books procurement. My mother-in-law takes care of the family when I am busy with library activities.



What are other challenges you face in running the library and how do you overcome them?

As there's floating population in Medavakkam, members are moving out quite often. The number of adult readers is less. So, whenever children are busy with academic activities, members don't continue with the library. I keep suggesting books for adults through messages and motivate them to read. This is because family reading is best to create interest for children to read.


What criteria you plan to follow for selecting franchise partners for Read ‘n’ Rejoice?

Location should be within 10 kms from our current library location. He/She should have interest in books. 

Read 'n' Rejoice website: https://readnrejoice.in/

Instagram Handle: ReadnRejoice

Sasikala - Founder of Read 'n' Rejoice Library

We wish Sasikala outstanding success with her library Read 'n' Rejoice and her noble thought of spreading knowledge through books. 

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